10 Aug, 2018

Experienced Marketing Manager

  • Switalskis Solicitors
  • Leeds, West Yorkshire, UK
Full time Marketing & Business Development

Job Description

The role will be heading up a small department of three, primarily reporting into the marketing directors.  You will be instrumental in developing and executing the firm’s marketing strategy with the goal of delivering the firm’s key objectives.  The role will require a strategic approach to marketing legal aid (publicly funded) services aimed at some of the most vulnerable members of society, as well as the growing “private client” departments within the firm including family law, conveyancing and wills and probate, and the firm’s specialist claimant arm, which provides niche services focused on supporting clients who have suffered clinical negligence and catastrophic injury to access compensation and care.

Responsibilities

  • Developing and managing an integrated marketing plan for the firm’s 13 offices and approx. 14 legal departments
  • Supporting the Directors in delivering the firm’s key objectives
  • Overseeing the development and execution of marketing campaigns covering both digital and traditional forms of marketing, and reporting on campaign performance KPIs
  • Providing supervision and mentoring for the Marketing Officer and junior marketing staff
  • Provide quarterly performance evaluation reports on all marketing activity to the directors
  • Working closely with the external PR Agency to ensure maximum exposure for spend
  • Work directly with department heads to develop departmental marketing plans
  • Work directly with the SOS (case management system) team to oversee the implementation of CRM functions

Job Skills Requirements

Essential:

  • Have extensive experience in marketing, including working within a management role
  • Excellent oral and written communication skills with commitment to quality and a high attention to detail
  • Ability to prioritise work effectively and meet deadlines under pressure
  • Excellent planning and project management skills
  • Be confident presenting internally to the directors as well as externally
  • Strong leadership skills
  • Be customer-focused
  • Be forward thinking and innovative
  • Willing to travel to Switalskis offices across the region as and when required
  • Willing to work flexibly including outside office hours, for example to attend networking or awards events, when required
  • Confident using a wide range of IT software / internet-based marketing applications including: Microsoft Office Suite, Mailchimp, Eventbrite, Hootsuite, Adobe Photoshop, etc.
  • Able to take a hands-on approach to business development, including leading on networking initiatives and establishing events

Desired:

  • Educated to degree level
  • Experience within a professional services firm (preferably a law firm)
  • Has previously developed the firm-wide marketing strategy by studying economic indicators, identifying clients and their current and future needs and monitoring the competition
  • Experience of setting and implementing policies regarding which opportunities (such as particular business development activities, advertising initiatives, rankings and directories listings and so forth) the firm should pursue, based on their likelihood to provide a high return on investment
  • Proven track record on coaching lawyers in networking and business development opportunities for associates and/or key staff
  • Experience implementing processes to gather data for marketing KPI reporting and implementing new marketing dashboards

Knowledge:

  • Strategic Marketing knowledge
  • Knowledge of marketing tactics covering the full marketing mix
  • Awareness of the legal sector and the competitive landscape
  • Proven track record of keeping abreast of all legislative changes that can have a detrimental impact on internal departments

Additional factors:

  • Team player able to be part of a close-knit team
  • Work flexibly in line with business needs
  • Business Acumen
  • Results Orientation

Applications

Application deadline: Friday 14 September

CV plus written application (no more than two sides of A4) to include:

  • Example of developing a strategic marketing plan for a (ideally professional services) firm
  • Examples of marketing campaigns you have developed that have delivered measurable results for the business
  • Example of working with data gathering processes or a new CRM system

Selected candidates will be asked to attend an interview on Thursday 27 or Friday 28 September 2018 – please indicate availability to attend either day within the application.

Candidates who have reached the interview stage will be notified no later than one week prior to the interviews taking place.

Competitive Salary

Yes

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