11 Mar, 2019

Marketing Executive

£25,000 - £28,000 yearly
  • Hatten Wyatt Solicitors & Advocates
  • Gravesend, UK
Full time Marketing & Business Development

Job Description

Job Overview

To support the firm on a wide range of business development and marketing activities to include: Production of relevant and targeted collateral, Advertising, Newsletters, Client feedback mechanisms, PR, Sponsorship, Brand, Design, Events, Probono, Networking and On-line (both internal and external); managing and driving forward firm wide profile building initiatives.

Responsibilities

·         Maximising opportunities to grow the firm’s revenues from existing and prospective clients

·         Raising the firm’s profile and position within the local markets in which we are located

·         Leveraging and coordinating outside influencers

·         Structured approach to targeting new business generation, profile raising and marketing campaigns

·         Working closely with the management committee, to develop robust plans

·         Managing the implementation of the firms plans and budgets, regularly monitoring and reporting on progress

·         Drafting, reviewing and updating materials and entries in local media and legal supplements

·         Writing, editing and producing marketing communications including presentations, brochures, newsletters and web copy

·         Managing events

·         Planning and managing strategic advertising opportunities

·         Budget management

·         Working with fee earners to develop individual objectives and targeting plans and working closely with them to ensure successful pursuit of the plans

Marketing Campaigns and Profile Raising

·         Creating and implementing integrated campaigns across our sectors to help raise our profile and awareness amongst our key target audience and generate opportunities to meet potential clients.

·         Working to develop and oversee the implementation of an effective profile raising plan for the Firm, including Awards and Sponsorship opportunities

·         Assisting fee earners to profile their personal PR plans

Internal communication and knowledge sharing

·         Working to ensure that there is an efficient framework for internal reporting and transparency of information/communication the Firms activities and successes.

The Candidate

Essential:

·         Excellent interpersonal and (internal and external) client-facing skills

·         Strong influencing and persuasion skills

·         Able to think broadly and demonstrate a high level of initiative

·         Highly motivated and enthusiastic self-starter with a can-do attitude

·         Commercial and strategic in outlook

·         Pragmatic, robust, diplomatic and resourceful, with the ability to adapt quickly to different situations and personalities

·         A team player, but able to act autonomously with minimal guidance

Skills and Experience

Essential:

·         Excellent understanding of marketing and business development processes

·         Strong previous experience of working in a business development /Marketing focused role, preferably in a law firm or other professional services firm

·         An understanding of the legal market

·         Strong written and verbal communication skills with an excellent eye for detail

·         Strong project management skills.

Desired:

·         Marketing qualification, such as the CIM or equivalent

The position is full time, predominantly from Gravesend but will be required to work from the other offices regularly therefore a driving licence and own car is essential.  

Experience

Graduate,   Post Graduate  

Competitive Salary

Yes

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